2010 Mobile Web Research: India and the World

We’re looking to develop mobile versions of the product suite I’m working on.  I know nothing about the mobile web and had some really basic questions.  Below is some research I did in Q&A format:

Q. How big is the mobile web?
A. According to Quantcast Mobile Web Trends Report:

• In North America about 1.3% of all pageviews come from mobile browsers.  This is expected to grow a whole percentage point by the end of 2010.
• Globally, Quantcast predicts growth from .95% to 1.8% in 2010.

Answers to the next set of questions from Admob Feb 2010 Mobile Report (please note this data is from AdMob’s network only and may not be indicative of the entire mobile web)

Q. Do smartphones generate more traffic then feature phones globally?
A. Mobile Traffic Share: 48% smartphones, 35% feature phones, 18% other (basically iPod Touch)

Q. What smartphone OS is most popular globally?
A. 50% of all Smartphone traffic comes from iPhones (wow!), 24% Android, 18% Symbian, 4% RIM (surprisingly low)

Q. What featurephone is most popular globally?
A. 32% Samsung, 24% Nokia, 12% SonyEriccson, 10% Motorola

Q. What countries have the highest percentage of mobile web requests?
A. US (50%), India (5.9%), UK (4.2%), Indonesia (3.7%), Canada (2.9%)

Answers to the next set of questions all from AdMob SE Asia Report (please note this data is from AdMob’s network only and may not be indicative of the entire mobile web)

Q. In India are smartphones or feature phones more popular for accessing the mobile web?
A. Smartphones – 66.3%, featurephones – 33.4%

Q. What are the most popular Smartphones in India?

Q. What are the most popular featurephones in India?

Additional resources which I found useful:

• List of devices and screen resolutions
• http://www.smashingmagazine.com/2009/01/13/mobile-web-design-trends-2009/
• http://bhavin.directi.com/a-mini-compendium-for-mobile-website-development/

Related posts:

1. Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)
2. 8 Lessons Learned from Zynga about Virality
3. Why I’m Leaving India
4. Google’s Biggest Competitor isn’t another Search Engine
5. Billion Dollar Business Idea