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Category Archives: Analytics
Introduction to Paid Online Advertising
This past weekend I gave my first two lectures at SPJain on paid online marketing. I thought it went pretty well, the students seemed really engaged and interested in the material. The slides, course outline and videos are posted below. … Continue reading
Measuring the Success of Social Media Campaigns
Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading
Slides from Social Media Training Sessions
Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics. From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading
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Tagged Analytics, Articles, Business, facebook, Future, google, Microblogging, twitter
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Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)
The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading. The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading