http://amitklein.com Figurin' it out... Fri, 27 Jan 2012 21:13:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/ http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/#comments Thu, 03 Dec 2009 07:11:22 +0000 amit http://amitklein.com/?p=760 This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below. … Continue reading →

]]> http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/feed/ 0 http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/ http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/#comments Thu, 24 Sep 2009 10:22:26 +0000 amit http://amitklein.com/?p=683 The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending … Continue reading →

]]> http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/feed/ 9 http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/ http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/#comments Tue, 28 Jul 2009 12:56:31 +0000 amit http://amitklein.com/?p=656 Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

]]> http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/feed/ 6 http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/ http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/#comments Wed, 08 Jul 2009 10:59:46 +0000 amit http://amitklein.com/?p=613 Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading →

]]> http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/feed/ 10 http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/ http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/#comments Sun, 31 May 2009 09:35:09 +0000 amit http://amitklein.com/?p=565 The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading →

]]> http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/feed/ 8 http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/ http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/#comments Thu, 25 Dec 2008 08:15:47 +0000 amit http://amitklein.com/?p=383 As part of my new job I’m in charge of developing and executing a marketing plan for a new website.  I’ve been doing a lot of research into online advertising and trying to figure out the best way to allocate … Continue reading →

]]> http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/feed/ 3 http://amitklein.com/2008/10/16/billion-dollar-business-idea/ http://amitklein.com/2008/10/16/billion-dollar-business-idea/#comments Thu, 16 Oct 2008 07:26:40 +0000 amit http://amitklein.com/?p=275 I have an idea, it’s a good one too.  This is gonna be big, we’re talkin’ bigger then YouTube, Facebook and Cute Overload… combined.  I’m goin’ to let you in on the secret, but there’s a catch – I need … Continue reading →

]]> http://amitklein.com/2008/10/16/billion-dollar-business-idea/feed/ 3 http://amitklein.com/2008/06/11/pluggd-speach-recognition-technology-for-video/ http://amitklein.com/2008/06/11/pluggd-speach-recognition-technology-for-video/#comments Wed, 11 Jun 2008 02:14:01 +0000 amit http://amitklein.com/?p=20 This is pretty awesome: Publishers have the option of attaching a heat map of sorts to their videos. The map shows up below videos as a variously colored bar, which ranges from blue to red and activates when the user … Continue reading →

]]> http://amitklein.com/2008/06/11/pluggd-speach-recognition-technology-for-video/feed/ 0 http://amitklein.com/2008/02/11/nu-analytics/ http://amitklein.com/2008/02/11/nu-analytics/#comments Mon, 11 Feb 2008 04:23:29 +0000 amit http://amitklein.com/?p=51 Using Javascript/Ajax we can build significantly better UI’s and create a much better user experience. Many companies still can’t effectively translate a better user experience into value ($$$). The biggest reason for this is that the statistics captured and reported … Continue reading →

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