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Category Archives: Articles
Slides from Social Media Training Sessions
Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics. From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading
Posted in Analytics, Articles, Business, Future, Microblogging
Tagged Analytics, Articles, Business, facebook, Future, google, Microblogging, twitter
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Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)
The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading. The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading
The Transition to Real-Time, Social Search
John Batelle recently wrote a great post about the shift from static to real-time search. To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term. … Continue reading
Posted in Articles, Business, Future, Microblogging
Tagged Analytics, facebook, Future, google, twitter
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Why Twitter? and Problems with Microblogging
I was asked recently to take a look at microblogging and suggest improvements to Twitter. First off… Why Twitter? It’s a difficult question to answer, even for those who do it regularly. You start off tepidly following your in-the-know co-worker … Continue reading