Category Archives: Articles

Slides from Social Media Training Sessions

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading

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Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading

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The Transition to Real-Time, Social Search

John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  … Continue reading

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The Razorfish Consumer Experience Report

Every year Ave A/Razorfish puts out a yearly report highlighting research and trends in digital marketing. The focus this year is on the expanding role of social apps and how people use them. Not only is the report extremely insightful … Continue reading

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Why Twitter? and Problems with Microblogging

I was asked recently to take a look at microblogging and suggest improvements to Twitter.  First off… Why Twitter? It’s a difficult question to answer, even for those who do it regularly.  You start off tepidly following your in-the-know co-worker … Continue reading

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