Category Archives: Business

Game Changer: Why Google bought Aardvark for $50 million

As confirmed by TechCrunch, Google today announced that they’ve bough Aardvark for $50 million – brilliant move by the Goog. I’ll get to the why after a little background. Google still dominates the most lucrative percentage of marketing dollars spent … Continue reading

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Google’s Biggest Competitor isn’t another Search Engine

There’s no doubt that Google Search is a great product, but aside from some cosmetic changes in how results are displayed there hasn’t been any major innovation in search in the last few years (aright, Goggles is pretty awesome): There … Continue reading

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Eating our own Dogfood in Marketing 2.0 Class

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading

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Smart + Hard Working + Charismatic = Crazy Successful

There’s the old project management saying: good, cheap and fast… pick two. In the business world I’ve noticed that three characteristics generally determine success: smart, hard working and charismatic. Sure, the definition of success widely varies but for the purposes … Continue reading

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Intro to Social Media Videos

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. … Continue reading

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