Category Archives: Business

Intro to Social Media Videos

Posted on December 14, 2009 by amit

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. … Continue reading →

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Want to be a billion dollar company? Get 28mil users

Posted on October 28, 2009 by amit

Business models on the web are undergoing a massive transformation. Originally mimicking the print industry (advertising revenues based on circulation numbers), we are now only beginning to explore real value adding, revenue generating opportunities which leverage the real-time, social, location-aware, … Continue reading →

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Comparison of Free Social Media Monitoring Tools

Posted on September 24, 2009 by amit

The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending … Continue reading →

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The Problem With Facebook

Posted on September 2, 2009 by amit

I came across an article today in the NYTimes describing how people are starting to leave Facebook.  While the author’s claims are anecdotal (certainly the numbers indicate impressive growth), I found myself silently nodding in agreement at some of her … Continue reading →

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Measuring the Success of Social Media Campaigns

Posted on July 28, 2009 by amit

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

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