Category Archives: Course

B2B Social Media Marketing

Posted on February 22, 2010 by amit

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? … Continue reading →

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Eating our own Dogfood in Marketing 2.0 Class

Posted on January 22, 2010 by amit

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

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