http://amitklein.com Figurin' it out... Fri, 27 Jan 2012 21:13:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/ http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/#comments Fri, 27 Jan 2012 21:05:15 +0000 Amit Klein http://amitklein.com/?p=1984 For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience.  There’s a ton of relevant public information that I’d gladly provide to retailers in exchange for a more … Continue reading →

]]> http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/feed/ 0 http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/ http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/#comments Thu, 17 Jun 2010 10:57:43 +0000 amit http://amitklein.com/?p=881 Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go … Continue reading →

]]> http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/feed/ 11 http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/ http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/#comments Fri, 22 Jan 2010 07:01:43 +0000 amit http://amitklein.com/?p=773 Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

]]> http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/feed/ 14 http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/ http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/#comments Thu, 03 Dec 2009 07:11:22 +0000 amit http://amitklein.com/?p=760 This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below. … Continue reading →

]]> http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/feed/ 0 http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/ http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/#comments Tue, 28 Jul 2009 12:56:31 +0000 amit http://amitklein.com/?p=656 Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

]]> http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/feed/ 6 http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/ http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/#comments Wed, 08 Jul 2009 10:59:46 +0000 amit http://amitklein.com/?p=613 Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading →

]]> http://amitklein.com/2009/07/08/slides-from-social-media-training-sessions/feed/ 10 http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/ http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/#comments Sun, 31 May 2009 09:35:09 +0000 amit http://amitklein.com/?p=565 The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading →

]]> http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/feed/ 8 http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/ http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/#comments Thu, 25 Dec 2008 08:15:47 +0000 amit http://amitklein.com/?p=383 As part of my new job I’m in charge of developing and executing a marketing plan for a new website.  I’ve been doing a lot of research into online advertising and trying to figure out the best way to allocate … Continue reading →

]]> http://amitklein.com/2008/12/25/why-would-anyone-advertise-online-without-googlefacebook/feed/ 3 http://amitklein.com/2008/12/18/the-transition-to-real-time-social-search/ http://amitklein.com/2008/12/18/the-transition-to-real-time-social-search/#comments Thu, 18 Dec 2008 07:32:49 +0000 amit http://amitklein.com/?p=362 John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  … Continue reading →

]]> http://amitklein.com/2008/12/18/the-transition-to-real-time-social-search/feed/ 1 http://amitklein.com/2008/10/16/billion-dollar-business-idea/ http://amitklein.com/2008/10/16/billion-dollar-business-idea/#comments Thu, 16 Oct 2008 07:26:40 +0000 amit http://amitklein.com/?p=275 I have an idea, it’s a good one too.  This is gonna be big, we’re talkin’ bigger then YouTube, Facebook and Cute Overload… combined.  I’m goin’ to let you in on the secret, but there’s a catch – I need … Continue reading →

]]> http://amitklein.com/2008/10/16/billion-dollar-business-idea/feed/ 3