Tag Archives: Analytics

Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading

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Why Would Anyone Advertise Online Without Google/Facebook?

As part of my new job I’m in charge of developing and executing a marketing plan for a new website.  I’ve been doing a lot of research into online advertising and trying to figure out the best way to allocate … Continue reading

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The Transition to Real-Time, Social Search

John Batelle recently wrote a great post about the shift from static to real-time search.  To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately get static information about any search term.  … Continue reading

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Billion Dollar Business Idea

I have an idea, it’s a good one too.  This is gonna be big, we’re talkin’ bigger then YouTube, Facebook and Cute Overload… combined.  I’m goin’ to let you in on the secret, but there’s a catch – I need … Continue reading

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Increasing WordPress Traffic (Part 1)

Introduction As part of my previous job, I used to manage development and operations for some pretty big entertainment and ecommerce sites.  While my company didn’t explicitly offer SEO services, we implemented recommendations from third party SEO consultancies.  Outside of … Continue reading

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