• Why/How do B2B companies engage in social media?
• What should companies listen to on the social web and how?
• What type of content should your company be generating?
• What is social search and how does it effect marketing?
• What are first steps businesses can take to start participating in the social web?

My main points are as follows:

• Social media can be used to achieve many of your business objectives (generating awareness, capturing leads, sales, recruitment, etc…).
• The main opportunity for social media in B2B organizations is establishing yourself as a thought leader.
• Create content that appeals to a wider audience then just your current customers.
• Become a destination for anyone looking to learn more about the industry.
• We’re moving away from static search toward recommendations.
• It is critical to have conversations going on about your company.

Video and Slides below:

Related posts:

1. Eating our own Dogfood in Marketing 2.0 Class
2. Intro to Social Media Videos
3. Slides from Social Media Training Sessions