Tag Archives: google

Steal this Product Idea: Sign.al

Posted on March 22, 2010 by amit

We are overloaded with information.  During the course of my day I email, tweet, comment, post, chat, message, buzz, check in, call, sms, mms, bbm and sometimes (if I’m really lucky) actually talk to people.  We are moving towards an … Continue reading →

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B2B Social Media Marketing

Posted on February 22, 2010 by amit

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? … Continue reading →

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Game Changer: Why Google bought Aardvark for $50 million

Posted on February 11, 2010 by amit

As confirmed by TechCrunch, Google today announced that they’ve bough Aardvark for $50 million – brilliant move by the Goog. I’ll get to the why after a little background. Google still dominates the most lucrative percentage of marketing dollars spent … Continue reading →

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Google’s Biggest Competitor isn’t another Search Engine

Posted on January 24, 2010 by amit

There’s no doubt that Google Search is a great product, but aside from some cosmetic changes in how results are displayed there hasn’t been any major innovation in search in the last few years (aright, Goggles is pretty awesome): There … Continue reading →

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Eating our own Dogfood in Marketing 2.0 Class

Posted on January 22, 2010 by amit

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

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