http://amitklein.com Figurin' it out... Fri, 27 Jan 2012 21:13:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/ http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/#comments Fri, 27 Jan 2012 21:05:15 +0000 Amit Klein http://amitklein.com/?p=1984 For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience.  There’s a ton of relevant public information that I’d gladly provide to retailers in exchange for a more … Continue reading →

]]> http://amitklein.com/2012/01/27/steal-this-product-idea-5-personalized-retail-shopping/feed/ 0 http://amitklein.com/2011/06/30/the-top-6-mistakes-idea-stage-entrepreneurs-make/ http://amitklein.com/2011/06/30/the-top-6-mistakes-idea-stage-entrepreneurs-make/#comments Thu, 30 Jun 2011 18:51:41 +0000 Amit Klein http://amitklein.com/?p=1930 Since the launch of Startup Giraffe I’ve had the opportunity to speak to 50+ idea stage entrepreneurs.  I’ve been amazed at the diversity of good ideas that folks from outside of the startup scene have.  Through conversations with them I’ve … Continue reading →

]]> http://amitklein.com/2011/06/30/the-top-6-mistakes-idea-stage-entrepreneurs-make/feed/ 8 http://amitklein.com/2011/03/09/deciding-between-startup-ideas/ http://amitklein.com/2011/03/09/deciding-between-startup-ideas/#comments Wed, 09 Mar 2011 17:56:23 +0000 Amit Klein http://amitklein.com/?p=1906 No one said working at a startup was easy. Although we started StoryStack with the intensity of a thousand suns we’ve hit a few bumps along the way. Through three iterations of the product and countless meetings with friends and … Continue reading →

]]> http://amitklein.com/2011/03/09/deciding-between-startup-ideas/feed/ 8 http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/ http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/#comments Thu, 17 Jun 2010 10:57:43 +0000 amit http://amitklein.com/?p=881 Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post.  These games send notifications constantly and I wasn’t entirely comfortable with all my friends knowing how my pigs were doing. Therefore, I had to go … Continue reading →

]]> http://amitklein.com/2010/06/17/8-lessons-learned-from-zynga-about-virality/feed/ 11 http://amitklein.com/2010/02/22/b2b-social-media-marketing/ http://amitklein.com/2010/02/22/b2b-social-media-marketing/#comments Mon, 22 Feb 2010 05:05:30 +0000 amit http://amitklein.com/?p=813 Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? … Continue reading →

]]> http://amitklein.com/2010/02/22/b2b-social-media-marketing/feed/ 5 http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/ http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/#comments Fri, 22 Jan 2010 07:01:43 +0000 amit http://amitklein.com/?p=773 Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

]]> http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/feed/ 14 http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/ http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/#comments Thu, 03 Dec 2009 07:11:22 +0000 amit http://amitklein.com/?p=760 This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below. … Continue reading →

]]> http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/feed/ 0 http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/ http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/#comments Thu, 24 Sep 2009 10:22:26 +0000 amit http://amitklein.com/?p=683 The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending … Continue reading →

]]> http://amitklein.com/2009/09/24/comparison-of-free-social-media-monitoring-tools/feed/ 9 http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/ http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/#comments Tue, 28 Jul 2009 12:56:31 +0000 amit http://amitklein.com/?p=656 Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

]]> http://amitklein.com/2009/07/28/measuring-the-success-of-social-media-campaigns/feed/ 6 http://amitklein.com/2009/06/21/an-intro-to-social-data-portability/ http://amitklein.com/2009/06/21/an-intro-to-social-data-portability/#comments Sun, 21 Jun 2009 19:02:45 +0000 amit http://amitklein.com/?p=592 Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web.  For users, it means not having to create a new account on every site, and having immediate access to your network … Continue reading →

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