Tag Archives: marketing

Measuring the Success of Social Media Campaigns

Posted on July 28, 2009 by amit

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

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An Intro to Social Data Portability

Posted on June 21, 2009 by amit

Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web.  For users, it means not having to create a new account on every site, and having immediate access to your network … Continue reading →

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Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

Posted on May 31, 2009 by amit

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading →

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Interactive Agencies Q4 2007

Posted on December 10, 2007 by amit

Forrester just completed its (semi?) annual assessment of Interactive Agencies. Attached are some takeaways. The purpose of this article is to shed some light on some of the things that bigger, leading agencies are concerned about. To be considered for … Continue reading →

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