Tag Archives: Microblogging

Steal this Product Idea #2

Posted on April 10, 2010 by amit

So it’s 2010 and according to the 80′s movies I was obsessed with as a kid we should have hoverboards, flying cars, sexy robots, and violent but thrilling reality tv gameshows. I can forgive scientists for failing to deliver on … Continue reading →

Posted in Uncategorized | Tagged , , , , | View Comments

B2B Social Media Marketing

Posted on February 22, 2010 by amit

Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? … Continue reading →

Posted in Business, Course, Microblogging | Tagged , , , , , , , | View Comments

Eating our own Dogfood in Marketing 2.0 Class

Posted on January 22, 2010 by amit

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

Posted in Business, Course, Microblogging | Tagged , , , , , | View Comments

Intro to Social Media Videos

Posted on December 14, 2009 by amit

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. … Continue reading →

Posted in Business, Microblogging | Tagged , , | View Comments

Comparison of Free Social Media Monitoring Tools

Posted on September 24, 2009 by amit

The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending … Continue reading →

Posted in Analytics, Business | Tagged , , , , | View Comments