http://amitklein.com Figurin' it out... Fri, 27 Jan 2012 21:13:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://amitklein.com/2010/02/22/b2b-social-media-marketing/ http://amitklein.com/2010/02/22/b2b-social-media-marketing/#comments Mon, 22 Feb 2010 05:05:30 +0000 amit http://amitklein.com/?p=813 Many people question the value of social media for B2B companies.  I recently gave two sessions trying to answer these questions: Why/How do B2B companies engage in social media? What should companies listen to on the social web and how? … Continue reading →

]]> http://amitklein.com/2010/02/22/b2b-social-media-marketing/feed/ 5 http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/ http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/#comments Fri, 22 Jan 2010 07:01:43 +0000 amit http://amitklein.com/?p=773 Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading →

]]> http://amitklein.com/2010/01/22/eating-our-own-dogfood-in-marketing-2-0-class/feed/ 14 http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/ http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/#comments Thu, 03 Dec 2009 07:11:22 +0000 amit http://amitklein.com/?p=760 This past weekend I gave my first two lectures at SPJain on paid online marketing.  I thought it went pretty well, the students seemed really engaged and interested in the material.  The slides, course outline and videos are posted below. … Continue reading →

]]> http://amitklein.com/2009/12/03/introduction-to-paid-online-advertising/feed/ 0