Tag Archives: twitter

Eating our own Dogfood in Marketing 2.0 Class

Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information.  It’s no longer a brand, company or authority figure dictating the rules.  As part of the course I’m teaching at NMIMS and ISB, I’m trying to apply the … Continue reading

Posted in Business, Course, Microblogging | Tagged , , , , , | View Comments

Intro to Social Media Videos

Last week I gave two sessions on Social Media Marketing at SPJain. Videos and slides below… let me know what you think: Intro to Social Media – Part 1 – SP Jain – Dec 09 from Amit Klein on Vimeo. … Continue reading

Posted in Business, Microblogging | Tagged , , | View Comments

Want to be a billion dollar company? Get 28mil users

Business models on the web are undergoing a massive transformation. Originally mimicking the print industry (advertising revenues based on circulation numbers), we are now only beginning to explore real value adding, revenue generating opportunities which leverage the real-time, social, location-aware, … Continue reading

Posted in Business | Tagged , , , | View Comments

Comparison of Free Social Media Monitoring Tools

The first step of any social influence marketing plan should be to listen – not just what people are saying about your company, but about you as a person, your competitors, and key trends in your industry.  I’ve been spending … Continue reading

Posted in Analytics, Business | Tagged , , , , | View Comments

The Problem With Facebook

I came across an article today in the NYTimes describing how people are starting to leave Facebook.  While the author’s claims are anecdotal (certainly the numbers indicate impressive growth), I found myself silently nodding in agreement at some of her … Continue reading

Posted in Business | Tagged , , | View Comments