Tag Archives: twitter

The Problem With Facebook

Posted on September 2, 2009 by amit

I came across an article today in the NYTimes describing how people are starting to leave Facebook.  While the author’s claims are anecdotal (certainly the numbers indicate impressive growth), I found myself silently nodding in agreement at some of her … Continue reading →

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Measuring the Success of Social Media Campaigns

Posted on July 28, 2009 by amit

Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing efforts and indicate a direct correlation with … Continue reading →

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Slides from Social Media Training Sessions

Posted on July 8, 2009 by amit

Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics.  From talks I’ve had with new joinees, I’ve found this information isn’t covered in college/graduate coursework. I’m planning on … Continue reading →

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An Intro to Social Data Portability

Posted on June 21, 2009 by amit

Social Data Portability allows you to bring your friends, interests and relationships where ever you go across the web.  For users, it means not having to create a new account on every site, and having immediate access to your network … Continue reading →

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Advertising Is Not a Sustainable Business Model for the Web (unless you are a Search Engine)

Posted on May 31, 2009 by amit

The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading.  The diminishing rates of online ads, and the slowdown of venture capital and IPOs, has led to a realization … Continue reading →

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